FOR IMMEDIATE RELEASE:
In-Depth Report on China’s Internet Cafés Shows Their
Importance to China’s Online Games Sector
Niko Partners’ Analysis of the $20 Billion Internet Café
Industry Outlines Key Findings of Particular Significance to
Interactive Entertainment Market.
San Jose, CA – August 14, 2008 – Niko Partners, the leading
market intelligence firm for
China’s video game industry, today announced the results of
its first report dedicated to
analysis of Internet cafés in China, that provides insight
into Internet café usage, the role
of cafés for online games, typical PC hardware
specifications, purchasing, and
relationships with online operators in 18 cities of varying
sizes and geographic locations.
Furthermore, information from a survey of 500 gamers reveals
important information
about their behaviors that companies involved in game
development and distribution
need to know.
“As video game publishers look to break into and
successfully compete in the
burgeoning Chinese market, it is critical that they
understand underlying consumer
behaviors and how Internet cafés are a critical component of
China’s online game
market,” said Lisa Cosmas Hanson, managing partner of Niko
Partners. “This study
takes into account a survey of 507 cafés in 18 cities
providing insight to online game
operators and publishers, and will help business development
executives from both PC
hardware and game software companies make sound decisions as
they increase their
emphasis on China’s market.”
Chinese gamers in large cities such as Shanghai and Beijing
often have home PCs, but
still visit cafés for online gaming to socialize and compete
with friends. In China’s more
rural areas and smaller cities, gamers may rely solely on
Internet cafés for Internet
access and to play online games. China’s Internet Cafés
Study 2008 is relevant to
foreign companies because it elaborates on topics such as:-
The importance of the Internet café channel for online game
operators, who in
2008 will generate approximately 40% of their $2.5 billion
service revenue
through it.
- The typical hardware specifications of the roughly 21.9
million PCs that are
installed in cafés throughout China.
- The revenue breakdown for this $20 billion Internet café
industry.
- The regulations governing the estimated 185,000 Internet
cafés nationwide in
China, 71,000 of which are unlicensed by the appropriate
regulatory authorities.
China’s Internet Cafés Study 2008 may be purchased
for US $3,500 directly from Niko
Partners, or as part of an annual subscription to Niko’s
research services. To purchase
this or any previous report, contact Niko Partners at
+1.408.354.0888, or email your
request for information and tables of contents to
info@nikopartners.com.
ABOUT NIKO PARTNERS
Niko Partners is the leading research firm focused on
providing specialized market intelligence on China’s
video game industry. Founded in 2003, the firm conducts
syndicated and custom research studies on
Chinese gamers, online games, offline games, consoles,
handhelds, regulatory issues, piracy,
development, online operators, distribution, and retail.
Niko Partners also offers consulting services
including focus groups, partnership selection, market
opportunity analysis, custom surveys in cities
throughout China and customized data analysis. The goal of
the research and strategic advisory services
is to help understand the market, strategically enter or
expand market share, and continue to profitably
grow within China. The company is based in Silicon Valley
and Shanghai, and its clients include worldwide
leaders in game software, hardware, and services, as well as
hedge funds, media companies, trade
associations, and management consulting firms, all of whom
have a vested interest in a thorough
understanding of China’s video game industry.
# # #
Contact:
Sean Kauppinen
International Digital Entertainment Agency
415-299-2156
sean@ide-agency.com
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