Since 2003 Niko has provided critical information to the world’s leading game publishers, developers, hardware makers and game service providers. Renown trade associations, policy makers, and hedge fund managers turn to Niko for key data on China and Southeast Asia’s video game markets.

Niko's staff in Shanghai and Silicon Valley is dedicated to client service in this challenging market. We collect data in 20 Chinese cities in 4 city tiers via thousands of face-to-face and online surveys per year, plus hundreds of interviews with key companies and government agencies. We use this intelligence in our research reports and consulting services to help you succeed. Niko publishes market intelligence studies on Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and the region of Taiwan, and we employ a primary research methodology that includes numerous local surveys and interviews in each country.

Lisa Cosmas Hanson is the managing partner and founder of Niko Partners. She is a regular speaker at major conferences for the video game industry, including E3 2005, E3 2006, Austin Games Conference 2006, GDC Austin 2007, Games Convention Asia Conference 2009 in Singapore, GamesBeat@GDC 2010 in San Francisco, China 2.0 2010 at Stanford University (May 2010 and April 2011), and the United Nations sponsored World Summit on Internet and Multimedia in Shenyang, China in September 2011. Niko analyst Li Jun spoke at GDC China in Chengdu in April 2010 and China Joy (CGOC) in July 2011. Niko analyst Xiaofeng Zeng spoke at China Joy (CGBC) in July 2011. Niko analyst Zhou Fang spoke at GDC China 2007 in Shanghai. Lisa has been interviewed frequently by major publications. Following is a summary of those interviews.
 
Past Interviews:
Btrax (English version) Read Article Online 08.28.2011
Reuters Read Article Online 07.06.2011
Btrax (Chinese version) Read Article Online 06.27.2011
Enterprise China Read Article Online 06.01.2011
GamesBeat Read Article Online 05.04.2011
Bloomberg Read Article Online 11.01.2010
Gamasutra Read Article Online 09.27.2010
Financial Times Read Article Online 09.09.2010
The Economist A hundred million happy geeks (pdf) 08.05.2010
Kotaku Read Article Online 07.15.2010
Media Magazine China and In-Game Advertising (pdf) 06.17.2010
Forbes.com Read Article Online 06.10.2010
Interactive Age Print Article 02.02.2010
Venture Beat Read Article Online 09.26.2009
Gamasutra Read Article Online 09.11.2009
LA Business Journal Read Article Online 08.24.2009
Investors Business Daily Read Article Online 07.02.2009
GamesBeat Read Article Online 06.30.2009
Investors Business Daily Read Article Online 05.29.2009
China Daily USA Read Article Online 05.25.2009
Venture Beat Read Article Online 05.15.2009
Venture Beat Read Article Online 05.05.2009
The Hollywood Reporter Print Article 07.17.2008
Bloomberg TV live interview Live Interview 06.06.2008
Next Generation Read Article Online 05.22.2008
VentureBeat Read Article Online 05.02.2008
Gamasutra Read Article Online 05.02.2008
GameCyte Read Article Online 05.02.2008
SimGame Exchange View Video Online 10.07.2007
The Houston Chronicle Read Article Online 07.26.2007
The Mercury News Read Article Online 07.24.2007
The Hollywood Reporter Read Article Online 07.17.2007
China Economic Review Read Article Online 06.01.2007
FierceGameBiz Read Article Online 05.04.2007
Gamasutra Read Article Online 05.03.2007
Gamasutra Read Article Online 04.12.2007
GigaGamez Read Article Online 01.12.2007
Videoludica View PDF Article 12.06.2006
Red Herring Print Article 09.02.2006
China Daily Read Article Online 10.07.2006
San Antonio Express Read Article Online 09.09.2006
Next-Gen Biz Read Article Online 09.08.2006
South China Morning Post Print Article 07.26.2006
China Daily Read Article Online 07.10.2006
eMarketer Read Article Online 06.01.2006
South China Morning Post Print Article 05.24.2005
China International Bus. Print Article 02.01.2006
Media Inquiries
International Digital Entertainment Agency
sean@ide-agency.com
+1-415-299-2156
 
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