Niko conducts and publishes data-intensive,
analytical market research on the Chinese videogame industry. We combine
our international business expertise with our research and analysis
skills, and leverage the Niko Network of contacts throughout Asia to
enable on-the-ground information gathering. We have a complete team of
market researchers who are ready to conduct local research for your
company in more than 35 cities across China. We conduct thousands of
face to face interviews and surveys of people in all segments of the
market to produce more than 75,000 points of data each year.
Niko offers an annual market research subscription inclusive of three
important reports, analyst inquiry time, and an on-site presentation
about the Chinese market. We also publish special reports for sale
outside of the subscription throughout the year based on topics of
interest in the market.
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Past reports: |
• Comprehensive Review & Five-Year Forecast of the
Chinese Videogame
Industry, published annually in 2003, 2004, 2005, 2006 and 2007 (press
release)
• China's Videogame Industry Regulatory Landscape Report,
co-published
with TransAsia Lawyers January 2007 (press
release)
• Six-Month Update to the Review & Forecast,
published in July 2005, July 2006
and July 2007
• Outsourced Development of Games in China including a
Directory of
Studios, published in July 2005 and July 2006 (press
release)
• Getting Past the First Hurdle of Globalization,
published 2002 (free download)
• Niko’s International Expansion Checklist, published
2002 (free download) |
In addition, we conduct custom market research studies for clients upon
request. Custom market entry consulting services are also available.
Focus groups and marketing road shows are two services we offer to help
clients access the market.
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Examples of past projects include: |
• Focus groups for game concept testing
• Marketing road shows for product or service introductions
• Consumer surveys
• Interviews with online game operators, developers, and
distributors
• Surveys of Internet cafés
• Market opportunity analysis for product or service launches
in China |
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