Global video game industry companies that strive to take
part in the tremendous markets of China and Southeast Asia
require reliable, actionable market intelligence. Nearly
half of the world’s Internet users live in Asia where PC
online gaming is incredibly popular. Understanding these
users and the growth potential is necessary for success.
Niko has covered China's game market since 2003, and in 2010
introduced coverage of 7 additional Asian emerging markets:
Indonesia, Malaysia, Philippines, Singapore, Thailand,
Vietnam and the region of Taiwan. Niko Partners will help
you understand and reach all of them.
Niko Partners is the premier provider of market intelligence
and custom research services focused on the video game
industry in China and Southeast Asia. Since 2003 we have
provided critical information to the world's leading game
publishers, developers, hardware makers and game service
providers. Renowned trade associations, policy makers, and
hedge fund managers turn to Niko for key data on the Chinese
and Southeast Asian video game industries. Niko's primary
data, analysis, market models, and five-year forecast by
game segments and hardware platforms help decision-makers
understand market trends. We cover essential themes
including:
- Game rankings by segment
- Gamer psychographics and preferences
- Online, SNS, offline, console, and handheld games
- Key game operators and developers
- Retail and distribution
- Internet café hardware, usage, and trends
- Regulations and piracy
- Outsourced development for global markets
Our staff in Shanghai and Silicon Valley collects data from
20 Chinese cities broken down into four city tiers via
thousands of face-to-face and online surveys and interviews
resulting in more than 75,000 new points of data annually
with which we build our proprietary market model and
five-year forecast. We conduct primary research throughout Southeast Asia. We provide syndicated research
reports, custom studies, telephone consultations and market
presentations for our clients. |
Niko Partners
Silicon Valley Headquarters
info@nikopartners.com
+1.408.354.0888 |
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"Niko's market intelligence studies were a major
contributor to helping us greater understand the
Chinese market and the nuances within the industry,
which provided key on-the-ground intelligence in
forming our strategy."
- Tim Page, THQ China |
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