Video Game Market Research
Niko Partners is the premier provider of market intelligence and custom research services on China’s video game industry. There are more than 70 million Chinese gamers eager to play hit titles on systems with the latest technologies – Niko helps you reach them by providing reliable, actionable market research reports and custom studies. Learn more >
Our Clients
Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renown trade associations, policy makers, and hedge fund managers turn to Niko for key data on China's video game market. Learn more >
Check out some data from our Annual Review & Five-Year Forecast Report, published April 2010.
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Consulting & Translation
Niko offers an array of consulting services to augment your internal team for growth into China. From the selection of distribution partners to focus groups on game concept testing, Niko insures your market entry to China is based on solid research and relationships. Our translation services team can help you in 12 languages. Learn more >
About Niko
Niko’s staff in Shanghai and Silicon Valley is dedicated to client service in China’s challenging market. We collect data in 20 Chinese cities in 4 city tiers via thousands of face-to-face and online surveys and interviews resulting in more than 75,000 new points of data annually with which we build our proprietary market model and five-year forecast. We use this intelligence in our reports and consulting services to help you succeed. Learn more >
 
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Niko's Latest China Research
  *Chinese online games market size in 2009 $3.57 bil, rising to $9.2 bil in 2014. Click the following links to view press releases from March 31, 2010 and April 28, 2010.

*Niko Partners to launch Asian Emerging Markets research in Q3 2010 covering Thailand, Taiwan, Indonesia, Malaysia, Singapore, Philippines and Vietnam.
 
Niko's Research Topics
- PC Online Games by segment
- PC Offline Games
- Console Games & Hardware
- Handheld Games & Hardware
- Internet Cafe Usage & Hardware
- Chinese Gamers
- Outsourced Development
- Government Regulations & Piracy
- Sales & Distribution
 
Niko's Research Services
- Syndicated Market Reports
- Market Presentations
- Focus Groups
- Partnership Introductions & Selection
- Marketing Road Shows
- Gamer Surveys & Analysis
- China Strategic Plan Creation
- Competitive Analysis
- Consulting Engagements
- Translation & Interpretation
- Hedge Fund Services