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| Global video game
industry companies that strive to take part in the
tremendous markets of China and Southeast Asia
require reliable, actionable market intelligence.
Nearly half of the world’s Internet users live in
Asia where PC online gaming is incredibly popular.
Understanding these users and the growth potential
is necessary for success. Niko has covered China's
game market since 2003, and in 2010 introduced
coverage of 7 additional Asian emerging markets:
Indonesia, Malaysia, Philippines, Singapore,
Thailand, Vietnam and the region of Taiwan. Niko
Partners will help you understand and reach all of
them.
Learn more > |
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| Since 2003 we have
provided critical information to the world's leading
game publishers, developers, hardware makers and
game service providers. Renowned trade associations,
policy makers, and hedge fund managers turn to Niko
for key data on China’s and Southeast Asia’s video
game market.
Learn more > |
 Check out some data from our
2011 China’s Games Market Annual Review & Five-Year Forecast Report, published April 30th.
Learn More > |
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| Niko offers an array
of consulting services to augment your internal team
for growth into China and Southeast Asia. From the
selection of distribution partners to focus groups
on game concept testing, Niko insures your market
entry to China and Southeast Asia is based on solid
research and relationships. Consider Niko as an
extension of your global team. We will execute your
strategy or help you build one and then execute it
for you.
Learn more > |
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| Niko's staff in
Shanghai and Silicon Valley is dedicated to client
service in this challenging market. We collect data
in 20 Chinese cities in 4 city tiers via thousands
of face-to-face and online surveys per year, plus
hundreds of interviews with key companies and
government agencies. We use this intelligence in our
research reports and consulting services to help you
succeed. In 2010 Niko extended our market intelligence capabilities to Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam and the
region of Taiwan, and we employ a methodology that
includes local surveys and interviews in each
country.
Learn more > |
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Download Niko’s Brochure > |
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Download
Press Releases > |
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View past editions of Niko News, our weekly newsletter. > |
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*New! Niko’s 2012 Chinese Gamers
Study is available now in our
research
store or by contacting
sales@nikopartners.com. Findings
include spending trends by online
gamers, trends in usage and behavior of
hard-core and occasional gamers, and
much more. View
Table of Contents and
Press Release.
2012 is our 10th year of market research
on China’s games industry!
Click here
for our 2012 research subscription details and pricing. Visit our
downloads page
for all of our marketing materials and
past press releases.
Happy Year of the Dragon! |
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"We found Niko Partners to be the flat-out best research available about the Chinese market. They helped us hone our strategy and gave us insights into the market that were really helpful in finding the right partners in China. We found them easy to work with, and extremely helpful when we had specific questions. I wouldn't even think about entering the Chinese market without using Niko"
- John Smedley
President, Sony Online Entertainment |
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Lisa Hanson
with
Mr. Kou Xiaowei
of the GAPP |
Lisa Hanson
with
Mr. Tuo Zuhai of the
Ministry of
Culture |
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