Video Game Market Research
Global video game industry companies that strive to take part in the tremendous markets of China and Southeast Asia require reliable, actionable market intelligence. Nearly half of the world’s Internet users live in Asia where PC online gaming is incredibly popular. Understanding these users and the growth potential is necessary for success. Niko has covered China's game market since 2003, and in 2010 introduced coverage of 7 additional Asian emerging markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and the region of Taiwan. Niko Partners will help you understand and reach all of them. Learn more >
Our Clients
Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on China’s and Southeast Asia’s video game market. Learn more >
Check out some data from our 2011 China’s Games Market Annual Review & Five-Year Forecast Report, published April 30th.
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Consulting & Translation
Niko offers an array of consulting services to augment your internal team for growth into China and Southeast Asia. From the selection of distribution partners to focus groups on game concept testing, Niko insures your market entry to China and Southeast Asia is based on solid research and relationships. Consider Niko as an extension of your global team. We will execute your strategy or help you build one and then execute it for you. Learn more >
About Niko
Niko's staff in Shanghai and Silicon Valley is dedicated to client service in this challenging market. We collect data in 20 Chinese cities in 4 city tiers via thousands of face-to-face and online surveys per year, plus hundreds of interviews with key companies and government agencies. We use this intelligence in our research reports and consulting services to help you succeed. In 2010 Niko extended our market intelligence capabilities to Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and the region of Taiwan, and we employ a methodology that includes local surveys and interviews in each country. Learn more >
 
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Niko's Latest Asia Research
  *New! Niko’s 2012 Chinese Gamers Study is available now in our research store or by contacting sales@nikopartners.com. Findings include spending trends by online gamers, trends in usage and behavior of hard-core and occasional gamers, and much more. View Table of Contents and Press Release.

2012 is our 10th year of market research on China’s games industry! Click here for our 2012 research subscription details and pricing. Visit our downloads page for all of our marketing materials and past press releases.

Happy Year of the Dragon!
 
"We found Niko Partners to be the flat-out best research available about the Chinese market. They helped us hone our strategy and gave us insights into the market that were really helpful in finding the right partners in China. We found them easy to work with, and extremely helpful when we had specific questions. I wouldn't even think about entering the Chinese market without using Niko"
- John Smedley
  President, Sony Online Entertainment
   
Lisa Hanson with
Mr. Kou Xiaowei
of the GAPP
Lisa Hanson with
Mr. Tuo Zuhai of the
Ministry of Culture